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Vocational training in Germany (Ausbildung)

Marketing communications clerk (Kaufmann/-frau für Marketingkommunikation)

Kaufmann für Marketingkommunikation / Kauffrau für Marketingkommunikation

You design, plan and monitor advertising and communication campaigns: a 3-year paid training, in an agency or a company, with classes at a vocational school.

Check my eligibility →I already have B2
LevelBaccalaureaterequired
Duration3 years36 months
GermanB2required level
Pay during training€1,149 to €1,319gross / month, during the training
The occupation in 30 seconds

What a marketing communications clerk does

They analyse markets and audiences, help shape brand strategy, prepare campaigns with creatives and service providers, and check how they are carried out.

Analyse

Study a market, pin down the target audiences and identify client needs.

Design

Help shape brand strategy and concepts for communication campaigns.

Manage

Plan resources, choose service providers, and monitor deadlines, costs and quality.

This occupation is for you if…

  • you have a head for business and organisation
  • you enjoy communicating, persuading and listening to clients
  • you are comfortable negotiating with service providers
  • you are interested in brands, media and advertising

Less suitable if…

  • you dislike working with figures and budgets
  • you want a manual job, far from the office
  • you dislike presenting your ideas to clients

Advantages

  • A creative, varied job in contact with clients
  • Paid training from the first year
  • Openings in agencies, companies and organisations
  • Further training is possible, for example Fachwirt for marketing

Difficulties

  • Tight deadlines and pressure from clients
  • A lot of screen time and meetings
  • Changing workplaces: offices, client sites, trade fairs
  • A good level of written German is essential
Day to day

A typical day and the key skills

Team meetingReview the campaigns in progress and share out the day's tasks.
Market analysisLook up information on the target audience and on competitors.
Client briefingUnderstand a campaign's objectives and note down the client's expectations.
Developing a conceptPrepare a campaign idea and a first plan with the creative team.
Choosing a service providerCompare offers for printing or production and negotiate the terms.
Budget monitoringCheck the costs and deadlines of a campaign being carried out.

Technical skills

Market analysisBrand strategyCampaign designMedia planningProject managementBudget and cost controlRights and licences

Personal qualities

Communication skillsOrganisationNegotiationCreativityTeamwork
The training

How the Ausbildung works, year by year

In Germany you learn by working: this is the “dual system”. You are an employee of a company and a student at a vocational school (Berufsschule) at the same time.

3 to 4 days a week at the company
1–2 days school
Year 1

Business basics

≈ €1,149gross / month
  • Company, brands and media
  • Communication and client relations
  • Briefing and first projects
Year 2

Market and campaigns

≈ €1,245gross / month
  • Market and target analysis
  • Concepts and copyright
  • Intermediate exam
Year 3

Project management

≈ €1,319gross / month
  • Concepts and media planning
  • Providers and campaign control
  • Final exam

Gross monthly pay during the training. Source: BIBB 2025, moyenne nationale. These are averages: they vary by region, sector and collective agreement.

Exams and qualification
A written intermediate exam (Zwischenprüfung) in the middle of the second year (120 minutes), then the final exam (Abschlussprüfung): marketing concepts, implementation of measures, economics and social studies, and a case-based discussion. Qualification: the IHK final certificate (Abschlusszeugnis) from the Chamber of Commerce and Industry.
Requirements and prospects

Applying, then moving on

What you need to apply

Education levelBaccalaureate level is required.
German levelThe required level is B2. Good technical vocabulary for the trade is a real plus.
Physical fitnessThe job is mostly sedentary. Workplaces vary: offices, clients' premises, trade fairs or events, and shift work is possible.
Documents to prepare
  • CV and cover letter in German
  • Translated baccalaureate diplomas and transcripts
  • German B2 level certificate

Where it can lead

Straight awayCommunications assistantWork in an advertising or PR agency, or in a company's marketing department.
With experienceMarketing FachwirtTake the Fachwirt further training (marketing specialist) to aim for a post with responsibility.
Longer termStudies or own agencyWith the required entry level, study marketing or set up your own agency or consultancy.
Already B2? Take action

Already have German level B2 and looking for a training contract?

Employers in the “Trade and sales” sector are currently looking for candidates in Africa on AZUFA.

Create your candidate profile, state your German level and the “Marketing communications clerk (Kaufmann/-frau für Marketingkommunikation)” occupation: companies recruiting apprentices can find you, and we follow your application step by step.

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Your pathway with Campus Germany

We are by your side from day one until you arrive in Germany

Four steps to move forward, all run by our own structures.

Check my eligibility

Take the test

Online on our website, or directly at our Douala office.

Take the test
Talk to an advisor

Talk to our team

Call us, an advisor will answer.

Germany+49 (0) 7033 694 18 80Cameroon+237 622 20 81 64
Need assistance
Prepare your German

DZK, our language centre

Our own language centre, in Douala. Elsewhere: partner centres, call us.

See the courses
Get the contract

AZUFA is always us

Our platform connects you with German companies recruiting apprentices.

Go to AZUFA

From German A1 to the first day of training in Germany

A pathway in a loopEach step is run by one of our structures. You keep the same contact from start to finish.
  1. 1

    Check my eligibility

    Campus GermanyCampus Germany
  2. 2

    Talk to an advisor

    Campus GermanyCampus Germany
  3. 3

    Learn German, from A1 to B2

    DZKDZK
    Douala: DZK centre. Elsewhere: partners
  4. 4

    Prepare the application file

    Campus GermanyCampus Germany
  5. 5

    Find the company and sign the training contract

    AZUFAAZUFA
    It is always us
  6. 6

    Prepare the visa and paperwork

    Campus GermanyCampus Germany
  7. 7

    Prepare your departure and settling in

    KAGEDEV e.V.KAGEDEV e.V.
  8. 8

    First day of training in Germany

    AZUFAAZUFA
    It is always us
See the detail of the 8 steps
  1. 1. Check my eligibility (Campus Germany)
    The test is done online on our website or at our Douala office.
  2. 2. Talk to an advisor (Campus Germany)
    Review your profile, your wishes and the chosen occupation.
  3. 3. Learn German, from A1 to B2 (DZK)
    Courses adapted to your starting level, up to the required B2 level. In Douala at our own language centre; elsewhere, with our partner centres.
  4. 4. Prepare the application file (Campus Germany)
    CV and cover letter in German, translated baccalaureate diplomas and transcripts, B2 level certificate.
  5. 5. Find the company and sign the training contract (AZUFA)
    We connect you with German companies that recruit apprentices, and follow your application through to the contract.
  6. 6. Prepare the visa and paperwork (Campus Germany)
    Support to gather the documents and complete the administrative steps.
  7. 7. Prepare your departure and settling in (KAGEDEV e.V.)
    Travel, housing and first steps in Germany: we prepare you before you leave.
  8. 8. First day of training in Germany (AZUFA)
    You arrive prepared and supported, with a team that has known you since day one.
  1. 1

    Check my eligibility

    The test is done online on our website or at our Douala office.

    Campus GermanyRun by Campus Germany
  2. 2

    Talk to an advisor

    Review your profile, your wishes and the chosen occupation.

    Campus GermanyRun by Campus Germany
  3. 3

    Learn German, from A1 to B2

    Courses adapted to your starting level, up to the required B2 level. In Douala at our own language centre; elsewhere, with our partner centres.

    DZKRun by DZK · Douala: DZK centre. Elsewhere: partners
  4. 4

    Prepare the application file

    CV and cover letter in German, translated baccalaureate diplomas and transcripts, B2 level certificate.

    Campus GermanyRun by Campus Germany
  5. 5

    Find the company and sign the training contract

    We connect you with German companies that recruit apprentices, and follow your application through to the contract.

    AZUFARun by AZUFA · It is always us
  6. 6

    Prepare the visa and paperwork

    Support to gather the documents and complete the administrative steps.

    Campus GermanyRun by Campus Germany
  7. 7

    Prepare your departure and settling in

    Travel, housing and first steps in Germany: we prepare you before you leave.

    KAGEDEV e.V.Run by KAGEDEV e.V.
  8. 8

    First day of training in Germany

    You arrive prepared and supported, with a team that has known you since day one.

    AZUFARun by AZUFA · It is always us

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Our structures for this occupation

AZUFA
AZUFAOur platform for recruiting apprentices and skilled staff from Africa: matching with German companies through to the training contract.
See AZUFA
DZK
Deutschzentrum KAGEDEV (DZK)Our own German language centre, in Douala. Outside Douala: partner centres.
See the offer
Occupation brochure

Take this sheet with you

Two documents to read offline or show your family: the 5-page brochure (occupation, training, pay, pathway) and the one-page flyer with the essentials.

Occupation brochure
Occupation brochurePDF, 5 pagesDownload the brochure
Flyer
FlyerPDF, 1 A4 pageDownload the flyer
Frequently asked questions

You may be wondering…

What German level is required?
Level B2 is required. You do not need perfect German, but you must be able to follow lessons and understand safety instructions.
How long does the training last?
36 months, i.e. 3 years.
Am I paid during the training?
Yes. You receive a monthly pay throughout the training, and it generally increases each year.
Where can I take the eligibility test?
Online on our website, or directly at our Douala office.
Where can I learn German?
In Douala, at our language centre DZK. Elsewhere, at our partner language centres: call us to find the nearest one.
Is the training done in an agency or in a company?
Both are possible: advertising and PR agencies, or marketing and communication departments in companies, organisations and public institutions.
In the same category

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Ready to find out whether this training is for you?

Take the test online or come and see us at the office. We are by your side from day one until you arrive in Germany.

Check my eligibility →Need assistanceWrite on WhatsApp
Germany+49 (0) 7033 694 18 80Cameroon+237 622 20 81 64
Douala office : Rond-point Maetur Bonamoussadi – Nice Cream building (4th floor), opposite the COGENI hardware store, Douala, Cameroon
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