Tourism and leisure business specialist (Kaufmann/Kauffrau für Tourismus und Freizeit)
You design, sell and organise travel, excursion and leisure offers: a paid 3-year business training, in contact with visitors and tourism partners.
What a tourism and leisure business specialist does
They develop and sell tourism and leisure products, advise customers, organise events and support the marketing of a tourist office, a park or a travel company.
Advise and sell
Inform customers about tourism offers, sell services and use the booking systems.
Create offers
Develop tourism and leisure products, negotiate terms and monitor service quality.
Organise and promote
Plan events, run advertising and retain customers, with cost calculation.
This occupation is for you if…
- you enjoy advising visitors from all cultures
- you have a head for figures and organisation
- you like dreaming up leisure and travel offers
- you accept evenings and weekends in high season
Less suitable if…
- you dislike figures, calculations and spreadsheets
- you refuse to work evenings, weekends or seasonally
- you dislike constant contact with the public
Advantages
- Business training paid from the first year
- Creative job, in contact with visitors from many countries
- A chosen option to specialise
- Route to Tourismusfachwirt or tourism studies
Difficulties
- Evenings, weekends and public holidays depending on the employer
- Strong seasonality and work peaks
- A lot of calculation and management to master
- Solid written and spoken German is essential
A typical day and the key skills
Technical skills
Tourism advice and salesBooking systemsEvent organisationMarketing and advertisingCost calculationProfessional foreign languagePersonal qualities
People skillsIntercultural opennessCreativityRigourNegotiating skillHow the Ausbildung works, year by year
In Germany you learn by working: this is the “dual system”. You are an employee of a company and a student at a vocational school (Berufsschule) at the same time.
Getting to know the firm
- Firm and tourist region
- Organisation and IT
- Basic accounting
Sales and events
- Sales, advertising, purchasing
- Event design
- Intermediate exam
Quality and management
- Event organisation
- Costs, management control
- Chosen option, final exam
Gross monthly pay during the training. Source: BIBB 2025, moyenne nationale. These are averages: they vary by region, sector and collective agreement.
Exams and qualification
Applying, then moving on
What you need to apply
Documents to prepare
- CV and cover letter in German
- Translated baccalaureate diplomas and transcripts
- German B2 level certificate
Where it can lead
Already have German level B2 and looking for a training contract?
Employers in the “Hospitality, catering and tourism” sector are currently looking for candidates in Africa on AZUFA.
Create your candidate profile, state your German level and the “Tourism and leisure business specialist (Kaufmann/Kauffrau für Tourismus und Freizeit)” occupation: companies recruiting apprentices can find you, and we follow your application step by step.
Free registration on AZUFA.
We are by your side from day one until you arrive in Germany
Four steps to move forward, all run by our own structures.
Take the test
Online on our website, or directly at our Douala office.
Take the testDZK, our language centre
Our own language centre, in Douala. Elsewhere: partner centres, call us.
See the coursesAZUFA is always us
Our platform connects you with German companies recruiting apprentices.
Go to AZUFAFrom German A1 to the first day of training in Germany
- 1
Check my eligibility
Campus Germany
- 2
Talk to an advisor
Campus Germany
- 3
Learn German, from A1 to B2
Douala: DZK centre. Elsewhere: partnersDZK
- 4
Prepare the application file
Campus Germany
- 5
Find the company and sign the training contract
It is always usAZUFA
- 6
Prepare the visa and paperwork
Campus Germany
- 7
Prepare your departure and settling in
KAGEDEV e.V.
- 8
First day of training in Germany
It is always usAZUFA
See the detail of the 8 steps
- 1. Check my eligibility (Campus Germany)
The test is done online on our website or at our Douala office. - 2. Talk to an advisor (Campus Germany)
Review your profile, your wishes and the chosen occupation. - 3. Learn German, from A1 to B2 (DZK)
Courses adapted to your starting level, up to the required B2 level. In Douala at our own language centre; elsewhere, with our partner centres. - 4. Prepare the application file (Campus Germany)
CV and cover letter in German, translated baccalaureate diplomas and transcripts, B2 level certificate. - 5. Find the company and sign the training contract (AZUFA)
We connect you with German companies that recruit apprentices, and follow your application through to the contract. - 6. Prepare the visa and paperwork (Campus Germany)
Support to gather the documents and complete the administrative steps. - 7. Prepare your departure and settling in (KAGEDEV e.V.)
Travel, housing and first steps in Germany: we prepare you before you leave. - 8. First day of training in Germany (AZUFA)
You arrive prepared and supported, with a team that has known you since day one.
- 1
Check my eligibility
The test is done online on our website or at our Douala office.
Run by Campus Germany
- 2
Talk to an advisor
Review your profile, your wishes and the chosen occupation.
Run by Campus Germany
- 3
Learn German, from A1 to B2
Courses adapted to your starting level, up to the required B2 level. In Douala at our own language centre; elsewhere, with our partner centres.
Run by DZK · Douala: DZK centre. Elsewhere: partners
- 4
Prepare the application file
CV and cover letter in German, translated baccalaureate diplomas and transcripts, B2 level certificate.
Run by Campus Germany
- 5
Find the company and sign the training contract
We connect you with German companies that recruit apprentices, and follow your application through to the contract.
Run by AZUFA · It is always us
- 6
Prepare the visa and paperwork
Support to gather the documents and complete the administrative steps.
Run by Campus Germany
- 7
Prepare your departure and settling in
Travel, housing and first steps in Germany: we prepare you before you leave.
Run by KAGEDEV e.V.
- 8
First day of training in Germany
You arrive prepared and supported, with a team that has known you since day one.
Run by AZUFA · It is always us
Stay informed
Join our channels to receive new offers, session dates and advice. These are announcement channels: no private conversations.
Our structures for this occupation
Take this sheet with you
Two documents to read offline or show your family: the 5-page brochure (occupation, training, pay, pathway) and the one-page flyer with the essentials.
You may be wondering…
What German level is required?
How long does the training last?
Am I paid during the training?
Where can I take the eligibility test?
Where can I learn German?
What is the option in the training?
Other trainings: Hospitality, catering and tourism
Ready to find out whether this training is for you?
Take the test online or come and see us at the office. We are by your side from day one until you arrive in Germany.
